NORTHERN PLANNER

Grant McCracken has put up a thought provoking post about BMW. They seem to be positioning themselves as an ‘enemy of the enemies of ideas’. Interesting since, in the UK at least, BMW drivers tend to be seen as conservative and rather dull. I wonder, has the new ideas culture led to them to look for a new audience? Has it simply forced them to make their current drivers re-classify themselves? What do you think?