We won a pitch for these guys recently. I really enjoyed it for two reasons. Firstly, there was loads of research that had just been sitting there. All it needed was someone to make the connections
It really showed what planning’s for. You can have as much research data as you like but it’s pretty useless if no one turns it into something interesting. It was great to see the creatives grab hold of the brief and turn it into some fantastic work.
The second thing was that I have no idea about DIY, but I can’t stop wanting to play with all the tools.
NORTHERN PLANNER 
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