South Africans are thinking twice about buying a pirated copy of the next Pirates of the Carribean film. TBWA Hunt Lascaris has hired street corner hustlers to sell fake pirated DVDs, according to this story. You get a few seconds of Robin Williams, then all you get is: "Thank you for buying this DVD. Your R40 has been donated to the Anti Piracy Foundation. Piracy is a crime." To get over the resentment of being had, local cinemas will actually accept the fake DVD’s in exchange for a cinema ticket to see the real thing.
Really smart strategy. Goes straight to the moment of truth, that point when you wait for your film to load up on the player, and encourages you to experience the alternative without losing any more hard earned cash.
NORTHERN PLANNER 
Leave a comment