NORTHERN PLANNER

Here’s a link to Oxy’s UK website (kids’ acne products). There a great co-creation idea where they show you their ad, and asks if you can do better. If you enter your idea, there’s a laptop to be won. They’ve realised that young people think grown ups don’t get them, so they have an advisor team of young  ‘Oxyologists’;because "Oxy is too old to know what young people really want". Clear positioning, great idea. Shame they still have to include the old ‘confidence’ cliches too.