NORTHERN PLANNER

Over at Brand New Gareth Kay has found a New Zealand agency called The Department of Doing, one of the best names I’ve ever heard.I love the fact that their philosophy is about actually getting on with it and making things happen, as opposed to the usual agency ‘ideas’ mantra. I’ve been thinking about this a lot recently, espescially in the light of choice, but even one great idea is useless if it never sees the never see the light of day. Thank god foraccount handlers.