"Leaving things up to the consumers’ imagination is something you never want to do.Customers are dangerous, and if you let them decide how they want to be satisfied, you’re going to have a terrible time living up to their dreams. It’s better if you can control the promise and delivery"
Sergio Zyman, Head of Marketing, Coca Cola
" Let go of the fallacy that your brand belongs to you. It belongs to the market"
Alex Wipperfurth
"Why choose? Work together, give everybody input""
Northern Planner
NORTHERN PLANNER 
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