This mirthless,lazy, generalising ad got me a little perturbed. Why is it OK to perpetuate the myth that creatives are a bunch of bad tempered gangsters that will maim anyone with the temerity to offer an opinion?
Most creatives are great to work with, yes, there is minority of bullies out there, but there’s also a minority of account people who do exactly what the client says, just like a few planners kill an idea just because the groups don’t get it.
If creatives get a bit passionate about their work, well, they should. If most of my work ended up in the bin , I’d get a bit frustrated from from time to time as well.
I think I’ll offer an alternative list in bit. Any ideas?
NORTHERN PLANNER 
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