NORTHERN PLANNER

It’s been found that placebo takers  with Parkinsons’s disease secreted dopamine, the very neuro transimitter they’re short on. BUT only if they’d had positive experiences with some form of medicine beforehand.

In other words, if you expect something to be good, it usually ends up that way. That’s been the trick with so many no frills brands I suppose – they find a positive association which placebos away the negative experience. The horrendous shopping experience in Primark  is placeboed by the social cache from wearing this seasons’ ‘thing’ as OK’d by Cosmo magazine. In a similar way, a basic flight is placeboed by being able to spend more on shopping when you get there.

Now, so what’s the placebo for losing in the world cup?