NORTHERN PLANNER

I really want to love this great creative work. It earns attention, it’s interesting and it manages to not be urban spam. Before I do though I need to know two things:

1. That they’re targeting people who haven’t got to the point where the mortage, kids, debt and stuff mean that the nature of the job has become less important than having one that pays enough.

2. Even if they are talking to people who can afford to avoid dullness at any cost, not everyone wants a riveting job. There is a huge chunk of people, of all ages, who just want something that’s not too taxing in between weekends. They’ll  want to give their attention to anything other than work.

The website is in German, but since it’s full of shots of mature professionals it makes me wonder. Just saying.