The Observer has a fascinating article about the launch of new Coke. If you’ve seen the ads, it will come as no surprise to you that it’s aimed at young calorie conscious males who don’t want effiminate diet products. Probably the same ones that buy face fitness cream instead of moisturiser. Nothing wrong with that, and the idea of great bloke things without the downside (such as stag do’s without weddings) is fine too, although it reminds me of something Muller did once. The TV delivery is awful though,they’ve managed to shoot it in that mythical neverland that’s neither America or Europe, but some hideous hybrid of both. Have a look at the article here.
Posted in Uncategorized
5 responses to “Decent thought without the decent ad”
-
You beat me on posting about that one.
I agree entirely. The wording and style of the ad is all wrong. It screams “Trying to be cool” instead of just “Cool”.
A good (if not overly original) idea wasted on a terrible ad.LikeLike
-
Some anonymous guy made an interesting comment on why the ads are bad on my blog!
LikeLike
-
The man’s got a good point. So many good ideas get watered down to nothing once everyone’s trampled their opinion on it- or it’s had the life researched out of it.
LikeLike
-
Definitely, Im going to add a post about that when I get back home tonight!
Ill contact you about the “Northern Planning” meeting soon as well!LikeLike
-
Great, let me know.
LikeLike
NORTHERN PLANNER 
Leave a comment