I like it when you stumble accross something new by accident. Isn’t that when you get something really fresh and interesting? To find something you don’t expect, you have to get lost sometimes, or at least take a different route.
I suppose that’s why I’m not too keen on rigid process, since it forces you to fit a problem to a model, instead of doing what’s right for whatever you’re up to now (of course that’s probably an excuse for not being formally trained…). That’s why I get nervous about agencies that hire people that think like they do (and clients). What’s the point of paying someone to tell you what you already know?
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