NORTHERN PLANNER

I called two companies today for personal stuff. One was a bank that reckons they have ‘Another Way’ instead of the faceless, uncaring, impersonal competition. Waited two minutes to get through and spoke to a verbally challenged young fellow who put me on hold for three minutes.

The other was a little clothing company in Wales (any guesses?) who make a big thing out of smallness and being really nice. Got straight through to a someone who couldn’t help enough, we chatted about being a bit hungry. All the while you could here other people milling around and chatting – the echoes sounded like a small room.

One helped me see through the advertising, the other deepened the relationship.The moral of the story? Words are nothing without actions – tell the truth and be what what you say.