I was talking to someone the other day who has been on a creative awards judging panel. He brought to light the mutual dislike shared by creatives and designers. I was amazed when he said that design work had been judged seperately from advertising – the ad people thought designers didn’t have a clue about good ideas, while designers thought creatives had no idea what looks good.
Why is it like this? Are they not both just different expressions of a good brand idea? Is the Innocent logo about the an idea or how it looks? Is the power of the Nike tick created by all the communication around it or the the tick itself?
Is planning the glue between designers are creatives? Should it have to be?
NORTHERN PLANNER 
Leave a comment