Books about design, advertising etc are probably not the best places to find something new, since you’ll only end up doing the same as everyone else. Isn’t more useful to find stuff that has nothing to do with it? Like this piece of graffiti.
I have no idea what this means, but it strikes me as a great logo in search of a brand- just got to find one that fits. Russell has made the point that post rationalisation can be a good thing, I wonder what the design brief for this would look like.
NORTHERN PLANNER 
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