NORTHERN PLANNER

To find out how much blogging I can do before I forget I have a real job, I’ve quietly been writing a ton of stuff on my agency blog, which is work- kind of. I’m finding it a really useful way to go deep into a brand and find out what its voice feels like. It’s also proving useful for getting the tone and manner into creative brains in a non-threatening way.

I’ve had a really fruitful experience as one half of a planning/creative team with Stu, although he keeps apologising for jumping to execution, which is actually the point (although I’m worried he’ll tell you it’s a cunning way for Andrew to interfere with the creative process). Next time there is a chance to play around awhile, I wonder how useful it would be to write a secret blog for the brand and use that as the bedrock of the creative brief – or even write it together?