NORTHERN PLANNER

As the relentless march of web commerce quickens pace, sticking to what you know is not an option for retailers. They ‘ll have to to find new ways to create experiences as opposed to just selling stuff. Nothing new in this line of thinking of course, but I’ve been having a look at ‘Instore Magazine’ to see what plots they’re hatching to meet the challenge. Are the Amazons of this world worried? Let’s see.

First up, Tesco are introducing an interactive touchscreens to help customers compare products on more than price.

Mintel says ethical shopping isn’t a fad. 3/4 of UK shoppers feel it’s their duty to recycle, while more than a third buy fairtrade when available. No wonder Tesco is also focusing on it’s ‘locally sourced’ produce credentials too. Or is is trying to kill off the independents?

Woolworths and Curry’s are focusing on same day pickup, to entice customers who have ordered online to come into the store.

Bodylite displays has launched a flat pack mannequin. People can come up with their own designs.

…….and that’s about it. Most of the stuff is about design, little seems to be about experience. If you listen carefully you can hear Amazon chuckling all the way to the bank.