NORTHERN PLANNER

The ever brilliant Faris makes a good point about objectiveness in planning here. Come to think of it, there’s one or two brands I like and even buy because I admire the thinking, not necessarily the ads. In between lurking in hotel receptions, Rob Campbell’s (another man proud of his shiny head)has developed some great thinking on Sony that makes me fond of the Walkman again, not to mention robots.

Meanwhile Beeker’s got some thoughts on not being media neutral, and One Woman Running has some home truths about talent in ad agencies. While you’re there, there’s lots of truths about what it’s like trying to get your first job, and life living with Mum and temping.  And so we come back to Faris’ original post about objectivity. Maybe we should all spend a few days temping every year to get back in touch with reality, what do you think?