NORTHERN PLANNER

Even worse than my sad breathing Darth Vader thing from Empire, Helen has exposed my obsession with science. Not content,  I’m going to make it worse by admitting I love working on apparently dull products or services. Anyone can sell trainers, but when you have to make boring stuff interesting, it’s a real challenge. My favourite client (not down to the marketing manager’s resemblance to Wonder Woman of course), used to sell computer software to labs, not only was it a kick to produce some great B2B advertising for them it was a personal Matterhorn to understand what the hell the product actually did.

I’ve already mentioned that I learned loads working on homebuilding, considered the career graveyard by some. Not is it great practice, doing strategy on the stuff no one else wants to provides a chance to try new stuff while no one is looking. You’ll also get the undying gratitude of the creative teams you’ll be working with, since they’ll escape the mind clamp of boredom and will be able to try something new too.