NORTHERN PLANNER

In Pr Week this week, there’s an article on how the PR sector is losing out on word of mouth marketing, just like it failed to "seize ownership" of the internet as a comms tool. Now I’m not being funny, but isn’t PR supposed to be ABOUT word of mouth? Maybe trying to "seize ownership" instead of being part of a team could be the problem…

Meanwhile, heres an example of getting consumers to do your marketing for you.

This postcard was on Beccy’s cabinet at work, she loved the hamsters on TV enough to actually pick this up from somewhere, I see it and I’m thinking of swapping banks…you get the picture.