Apart from calling me cool, in her comments on the John Steel post Carol wondered if John Steel began to explain what planning really is, and if it’s at odds with the realities of where some of us work:
"Do YOU think he explained what ‘account planning’ is? With all this talk of not being stuck in a professional evironment, well, wouldn’t that make an employer (and a client) a bit nervous? I’ve got friends who are actually clocking on.
Can you imagine it? "From 10:45 to 12:30 I did some account planning". I think we do it 24/7, funnest job in the world."
For what it’s worth, I think he did. He showed planning as stimulating the best ideas that will solve the business challenge. Information is crucial, but that’s nothing without the intuituion that helps start looking in the right place, and using what you find correctly. That needs freedom to look and think in the first place.
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