The other day I got a nice little leaflet from an company that delivers organic, eco friendly boxes. I got a bit excited – I like good food, stuff like this is important to me and companies that do this are rare Up North.
Lovely little website, lots of nice stuff. I got very excited, especially when they mentioned that they source food locally. BUT, they’re based in London and ‘locally sourced’ seems to mean as close to the UK as possible. Why don’t I just go to the local market and butchers?
Even without air freight, thats a lot of vans using a lot of petrol, and anyway, I want to support people HERE in sunny Yorkshire. So pretty green, but the fine print shows some weaknesses. We’ll see a lot of supposed eco brands that don’t bear close scrutiny I think.

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