NORTHERN PLANNER

In my dark past as an account handler, being a bit shy didn’t make life easy. Agencies, and client teams for that matter, are full of people with lots to say, and the confidence to say them. Getting a word in was difficult, but it showed that a few well chosen words can work far better than a commanding presence, and people are more likely to listen if you let them speak first.

It’s certainly helped life as planner. No one is going to want you in the room if they think they’ll have to fight to get their point accross, and being patient enough to let everyone exhaust all their points and weighing in at the end with a few simple, well chosen words makes life far easier for people like me who don’t really set a room on fire.