I worked on a pitch late last year where we did absolutely nothing wrong apart from asking a fair price for our work (Yorkhsire prices) and not being in London.
I’ve just seen the work they’re going with. With no trace of sour grapes, not a jot of bias, it’s dreadful, 100% wrong for the audience, the market and what the people we met stood for. My blood’s boiling when I think of what might have been. Not just the doing ‘great effective work to be proud of’ bit – more that I really liked them and wanted to see them do well. What a shame.
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