I bought the Mail on Sunday on, well, Sunday. This was due to Prince’s controversial deal with them, not some new political allegiance, or predilection for ‘blue rinse’ and wistfulness for the Empire.
I did fleetingly enjoy reading something I disagreed with though. I’m a Guardian/Observer type and while it’s a useful way to get more stuff that’s braodly in line with my views and interests, it’s dangerous only being exposed to stuff that always agrees with you.
Which brings me neatly to Web 2.0 and Long Tail Niche-ness. It’s lovely to be able to edit your content and choose what information to get, and how to get it. But I wonder if there’s a danger in losing the chance to ever be proven wrong, learn new views or even just get out of your comfort zone. Tribes and personal identity are great, but doesn’t that need to be enriched by debate and experience?
Sometimes you just need to be told you’re being daft, you’re ill informed or just have your horizons broadened. I doubt that comes from more of the same.
NORTHERN PLANNER 
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