The darkness will be lifting soon, but before it does, I just wanted to moan about the folly of this industry’s self absorption.

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I read an article in Friday’s Campaign about long term relationships. That’s right Friday. While the cool kids in London get to look at the moody black and white photos and hand wringing about integration on a Thursday, they think (or know) that everyone is happy to wait a day since they never print anything about them anyway.

Anyway, long term relationships. Here’s a couple if gems of sage advice…….

"Do everything to ensure that you and your incoming client are culturally compatible and share the same values"

"Try to create an atmosphere of mutual tolerance and patience"

"If you’ve made a mistake, admit it"

"Never take the relationship for granted"

In other words, act like grown ups. Behave how people in other industries do as a matter of course. Show some respect for people that don’t have the privilege of wearing t-shirts and trainers to work.

Thanks Campaign. I feel like I’ve died and woken up in Damascus.

Long lasting client relationships are indeed thin on the ground like they say, and it’s no wonder if we need to be told stuff like this.

Bet they don’t print this in their ‘Best of the Blogs’ section (it isn’t so fair enough come to think about it).

Righto, that’s enough from The Brother Grim. Sunnier climbs tomorrow. Or maybe not, The Smiths are losing to Boney M two to one. You can rectify this by voting Smiths here.

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2 responses to “The secret to long term relationships is no secret”

  1. fredrik sarnblad Avatar

    This is what many agencies talk about but rarely stick to in our revenue-above-all-else world.
    Especially the point: “If you’ve made a mistake, admit it” is one that I think most agencies underestimate the importance of.

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  2. Rob Mortimer Avatar

    You’d think that ‘produce decent campaigns’ would be on that list too the way many agencies go.
    Its like telling an olympic sprinter to “run very fast”. If they don’t know that already then what hope do they have?!!

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