NORTHERN PLANNER

Most of the world now lives in city, so it would be very easy to look for some connections between the brand you’re working on and the oppression of too much noise.

That’s why I like this article from The Observer. It tells us that some city sounds are actually welcome, comforting and soothing. Like the thud of heavy  nightclub bass on the street, or the distant roar of motorway traffic.

There’s always something truer, less obvious and far more interesting if you are prepared to look harder.