This is nothing new, you’ll have heard this a million times. But my word it’s useful! Keep a scrapbook!
I was in a tight spot last night/this morning. I’ve never worked on a brand that exclusively looks to fashion conscious young women, and I certainly can’t ‘plan from within’. It’s my first creative brief on this brand, I want to get it right and there’s no time. It’s needed at the speed of light.
Then I remember something I saved about Generation Y women. I look in my box of tricks and bingo. Positive selfishness. Connections fire, off we go.
It’s one thing to have something for long term, crumbly stimulus. Sorry, it’s essential. Sometimes though, this stuff on tap can get you out of a very tight corner too.
And breathe……
NORTHERN PLANNER 
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