Home sweet home.
Somewhere deep in our subconscious, there’s this idea of a perfect home. It looks beatiful, smells delicious and you’re always happy. There’s a little voice that won’t go away that tells you this is the home you should live in. Love will blossom in it, our lives will be this shiny vision of effortless perfection. And modern brands help us fool ourselves, and create all that style, and forget the substance.
Of course this vision of home is total rubbish. Love is consequence of intimacy, not decoration. Home can be where the heart is, but it’s little to do with images of perfection.

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