NORTHERN PLANNER

All the entries are in, looks like people have worked very hard.

Results and feedback will appear two weeks today (3rd November). Helping on the judging will be Steve Groves, one of the account directors here. Good to get a suit perspective for a change.

Steve takes a dim view of planners – as far as he’s concerned, account directors should be able to do strategy, if not they’re just bag carriers that are good at making people like them. In his case he has a point, it’s very hard to tell Steve something he doesn’t know about the clients he works on.

Expect some honest, but constructive, feedback. Naturally we’ll be doing the judging over a pot that has been properly warmed.