Behavioural Economics is something of a buzzword in some parts right now – it shouldn't be for people who work in agencies, understanding how and why people really behave and how to influence that should be baked into every working day, but there you go.
Forgive me for being cynical, but I doubt they'll follow it through since it really means small things done at the right time, in the right place, not massively expensive short films. But I may be wrong…
If you haven't seen Rory Sutherland's (IPA Chairman) TED talk on the value of tactics and little things over big stuff and strategy, you should. In fact, you can watch it right here.
NORTHERN PLANNER 
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