NORTHERN PLANNER

CONFUSED AS YOU ARE

“Brands as lamps of memory” Are you putting us on?

"Even though the opportunity exists,

brands have not yet taken it upon

themselves to harness or to store the

moments of interaction they have with

their customers, things like streaming

real time video, live data feeds, personal

images or conversations. All these

moments can be collated, collected and

re-used on our office walls, in our lobbies,

on the sides of our buildings, or in multisensory

installations at our corporate

headquarters. The most ambitious brand

environments will become a homage to

their customers – living archives and

lamps of memory."