NORTHERN PLANNER

Once upon a time, a certain junior planner I worked with was shamefully made redundant for no other reason that he was the easiest to get rid of. Mort, I salute you. Not only because you won through a really tough period, you ended up at DDB planning Speedy Gonzalez for Virgin Media. I'm more happy than I can say.

Often, people in this business look at what they've achieved for themselves – as a planner, you might base that on IPA's Effie's or APGs, hopefully you look a little wider than that and consider if you've done stuff you're really proud of, or when you know you've made a difference.

I'm beginning to learn that, personally, I value seeing people I've worked with and helped in a very, very small way flourish and do well. Mort's one Andreea's another. They'll say they're getting on because they ignored everything I ever said, but what they don't know is that's how I planned it all along.