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Christ this is good

http://www.youtube.com/e/SKL254Y_jtc
 

Where do you start?

Smack on for how Americans are feeling right now? Smashing the usual luxury car convetions so a considerer doesn't feel bad about splashing out? Making me like Eminem for the first time ever? A compelling piece of film I'll remember long after the other Superbowl stuff because it's not an en event, it makes me feel something?

All of the above and more. Makes you want to sell your sould and work for Wiedens. Beautiful planning, even more beautiful work. Well done, well done, well done.

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6 responses to “Christ this is good”

  1. jonhoward Avatar
    jonhoward

    Love this. And think it would hit the spot if I was a patriotic (blue coller background) American looking to spend some serious cash on a car.
    Makes for an interesting comparison with the VW ad.
    This stands for something, makes that emotional connection aand proud to own, and feels like it could only be for a ‘classic’ US marque like Chrysler (and maybe only Chrylser – don’t know enough about how it’s seen)
    But as I said to someone elsewhere, VW is a sweet film with a nice little human insight. But it’s a bit ‘insert any car (even any mechanical product) here’.
    (Call me a planner, but where’s the brand in all this – doesn’t VW stand for anything nowadays?)
    It might be generating some Youtube hits, but ‘success’ will come down to whether people (outside media land) are watching (and remembering) the Darth Vader car ad (lots of cash flushed away…cos Johnny-car-buyer won’t be bothered to find out who’s doing the entertaining later) or the VW ad with Darth Vader (money well spent, and next-purchase brand engagement forged).
    Only time will tell.
    But even now, I couldn’t honestly tell you the model featured…even tho I know it was a ‘big launch’.

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  2. northern Avatar
    northern

    Oh I agree, I remember in my gut this is a Chrysler ad, interestingly, I chatted to girl from Detroit only yesterday who felt incredibly proud to see it
    But VW does make me feel good about being a Dad and having something of a Dad car, as you say, the proof would be if those feelings came back when I was putting together the long list – and I associated them with VW.
    I always wonder about the Gorilla in that sense, alledgedly their most commercially successful campaign, but I do wonder if, longer term, you remember the advertising or the brand

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  3. Rob Avatar
    Rob

    And how nice is it to have writing like that.
    The ad version of Al Pacino’s “Any Given Sunday” speech …

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  4. Rob Avatar
    Rob

    And the voiceover is magnificent.
    Can you tell I like this spot?

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  5. northern Avatar
    northern

    I certainly can, I even suspect that’s not even due to the fact it was done by the Mothership
    Stuff like this nearly makes me question giving it all up for the quiet life – nearly

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  6. jonhoward Avatar
    jonhoward

    Always been very ambivilant about the Cadbury campaign as well. Part of me wanted it to work; part of me wondered whether the ‘branded entertainment’ argument was the path to ‘anything goes’ madness/laziness.
    And on the sales front, I’ve never seen CDM specific numbers, only Cadbury corporately. But these came off the back of a massive health scare-related downturn the year before (salmonella I think), and the relauch of Wispa.

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