Replay_01 

Since one or two people interested in School of the Web project might be coming here for the first time, I thought it might be worth pointing to some older 'planning basics' posts.

It struck me that they were posted when the aspiring and junior planners who might have found them useful are now probably senior planners. Time flies etc. Hopefully they're useful to 'new' generation'.

Or maybe they're outdated and of no interest at all.

Oh well, just in case:

Here's How to Find a Strategy

Here's Working With Suits

What is Planning

Brands

Quant 1

Quant 2

Research and the planning cycle

Using research to write a great brief

Research and creative work 1 and 2

Positioning

 

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4 responses to “Planning basics, the Collection”

  1. Dave Mortimer Avatar

    Considering most ad books contain one idea, surely you’ve got enough for a Northern Planning book here.
    I’d look forward to seeing how many Darth Vaders you could get in it.

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  2. northern Avatar
    northern

    You forget, much of those old posts was about repurposing old APG lectures, but ‘genius steals I suppose’
    I’ve slacked on the ‘1 star wars reference per presentation’ rule, must reinstate

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  3. Nike shox Avatar

    Great! We finally see star luo he too handsome so cool I love him to death cough up…

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  4. mesa dui lawyer Avatar

    Million inmates being held in prisons and jails across the country.

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