TV advertising didn't die

The new age of this and that never occured

Acres of animatics and scamps died a death of a thousand cuts in research

Most people didn't bother participating with brands in social media

Digital banners still worked

Google retargeting stalked us accross the web without pity

95% of brand communications output was still a waste of time

There was another fifty new models for how brands work, none based on how people and business works

About 50% of original individuals who work in agencies all wore Converse

Women were mostly portrayed in ads as clever Mums with a twinkle in their eye or one dimensional airheads

Men were mostly portrayed as feckless buffoons or buff alpha males devoid of personality

I made enough quality tea to fill a swimming pool

 

 

 

 

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2 responses to “The only review of 2012 you need to read ( and a decent prediction for 2013)”

  1. zeljko Avatar
    zeljko

    +1 πŸ™‚

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  2. Rob Mortimer Avatar

    I was about to start my annual review of the year, I may have to reframe it now!

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