How to end, and why it should actually come first

Life really come's down to a few moments.

We really don't remember most of it.

if you drove somewhere and didn't remember the journey, you'll know what I mean.

We remember the Start, the Good, the Bad and the End.

It's a good way to think about any meeting or any piece of communication.

Start brilliantly.

Throw in flagship moments along the way.

End amazingly.

You don't have to be amazing all the time, just some of the time.

Arguably, we remember the end the most, so in a presentation, don't just fade out.

End with a thunderclap.

You can finish with a great call to action. We can do this if…

You can end with a choice. Do you want the quarter to be like this or this?

Lessons learned. The moral of this story is…

The answer. Start the presentation with a big question. You end with the big answer.

Rhetorical question. So do you want to stay as you are?

Whatever you do, make it memorable.

Make it the thing everything is built around.

In other words, start with the end.