NORTHERN PLANNER

I'm sure you know that Darwin wasn't the only one to come up with the theory of natural selection, he just published it first.

It's no coincidence he and Wallace had the same thought, they were building on the previous work of others.

The insight came from their killer intellects – but lighting only struck because of the ideas of earlier thinkers.

That's right, maybe the best idea ever didn't come from one person.

Not even the two who had it.

It was the final result of years evolution (see what I did there)

Most ideas are like this.

Great Pixar movies emerge kicking and screaming from daily crit sessions. 

Great strategy emerges from lots of false starts, cutting out the crap and, in many cases, many conversations.

So make it easy on yourself.

Start early, with the courage to fail – and then build. 

Create lots of conversations around the project.

And the best work will emerge. 

As long as you put the work in. 

Maybe planner is the wrong name, maybe we're shapers.