Category: Account Planning School of the Web
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Continuing the long term/short term theme. In case you can't be bothered to read it, I'm suggesting there is less tension between short term and long term than many folks like to think. Define barriers to more people buying you, solve it with plan that addresses what that looks like in real life, do in…
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Right, here's some general comments… First, here's what Rob thought…… Few entries seduced with a nicely articulated, well designed, intriguing story. All tended to follow the same path with the same insights and the same perspective. Sure, some found an interesting angle – and that's to be congratulated – but many seemed to ignore the…
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Here it is…again, don't judge me on spelling etc, just want to get this out! Submissions all here. Hugo Gareth liked the way you built your strategy like the brewing process, along with the sheer simplicity of the challenges. However, there was a question if ‘earned media’ was really a task. Great argument for Vice…
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Dead sorry, one of the judges has been up against it. As such, feedback will be next week. Without fail. It will be worth it though, feedback will be comprehensive!!!
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Submissions are all in and have been for a while. Hopefully you'll appreciate judges are busy with the day and job and want give entrants' hard work the full attention it deserves. Feedback will be published Monday July 4th!
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Of course, really good ideas defy being put in a box – you just know it's good, you then need to figure out why, and how you can make it easy for the client to buy it it (it won't create work for them, it's easy to sell to their bosses because it's based on…
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Just a quick update. A couple of people have asked questions about what assets and stuff you can use in relation to the Olympics. What I've shared with them is as follows: You can use the logo how you wish No access to behind the scenes, locker rooms or any VIP stuff Assume you get…
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All APSOTW submissions are on my Slideshare here Once again, well done everyone!
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I'm an idiot, but you knew that. In this case, it's because a couple of entries slipped through the cracks. So below is the feedback to Tiffany, who is now joint winner with Samara…… Apart from the Samara, it was only yourself who didn't play around with conventional variations of health. You did something different,…
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Okay, so on with the individual feedback. Once again, I won't apologise for typos, I need to get this out. Samara This was interesting. Great that you had insights that were simple and supported. Great you challenged the convention of this all being about just health, perhaps too many entries were like kids playing soccer,…
NORTHERN PLANNER 