Right here we go, the feedback.  (I'm not going to apologise for typos and stuff, I'm want to get this feedback out and for it to be comprehensive) First, thanks to everyone who entered. This was a hardcore task. Because comms planning IS hardcore. You can't hide behind soft brand buffoonery, you have to roll…

So, the entries are in.  Thanks everyone for your hard work . To make sure we give them the attention they deserve, myself, Rob and Gareth will give ourselves until June 9th to share feedback.  One final thing. This isn't about winning. Someone will be judged to have answered the brief in the best manner,…

I'm away now until May 28th, on the annual Easter pilgrimage to Mum and Dad's in St Ives. My children have been there for a week now, on the beach all day, I miss them very much. The internet is bitter sweet, my wife sends me pictures of what I've been missing, great to see…

Right, sorry this is later than previously billed, work stuff and a son with broken arms has to take priority.  Anyway.  Hopefully you will have absorbed the launch post and subsequent case studies and you're raring to go.  So here's you're challenge.  SoBe V Water is a zero sugar, high vitamin drink with natural sweeteners.…

I'm sorry if you were expecting the task to be set this week. Big work stuff and even bigger family stuff has taken over.  It will be next week I'm afraid. Really sorry. 

More case studies for the APSOTW project. All being well, the task will be set on Wednesday.  Dead busy, I'll apologise for even more typos and stuff than usual. Need to priorities getting this stuff out there.  Hopefully, you're getting familiar with the comms planning format…. ISSUE The new Sherlock Holmes film is action packed…

OK on to the next case studies for the APSOTW project. Sainsburys. I use this this a lot. Because it’s great. Search for Sainsburys 'Try Something New Today' for how it panned out.  ISSUE Sainsburys had overcome massive flaws in their infrastructure. Now they could fully re-engage with shoppers…in order to add the £1 billion…

Okay, so following on from this post, it's case study time . Everything will be broken down into a simple structure I want you to follow in your task: ISSUE – what's the busines problem we're solving INSIGHT – what the human behaviour driving the issue and what further insight unlocks it? IDEA- what core…

So it befalls me do the next Account Planning School of the Web project. How one follows what Gareth did last time is obviously beyond me, but I’ll try to fail gloriously. If you don’t know what it is, you’re best reading Rob's history of asignments. Basically, planning legend Russell Davies started helping aspiring and…