Category: Account Planning School of the Web
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Gareth has put up the new project. It's genius – have a look, even better, have a go
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It amazes me 4 or so people who read this blog bother. I get even more incredulous that after reading it, some actually ask for advice. Please remember, I'm just a tea drinking swimmer who works in one of the most god-forsaken planning outposts in the world. Not even my little boy listens to anything…
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The wonderful Rob Campbell has posted his Account Planning School of the Web project on his blog. Not only is the project fantastic – H&M, basketball shoes and simplification – the range of judges is top notch and it's partnered by WARC. You even get free case studies to use. You should do it.
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Naturally, it is replete with proper tea making equipment, including the trusty pot, even trustier Yorkshire Tea and china mug. Just out of shot is some Fortnum and Mason Earl Grey leaf tea that is actually quite amazing and that I'm not an inverted snob enough to hate myself enjoying You can see the telephone…
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The thing about planning is that every agency and some invidusals have their own process or schtick that's the answer to all the world's ills. That's great for creds and selling to clients but pretty useless to anyone trying to learn on the job because, to be honest, their is far more than one way…
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I liked this article from The Observer to how entertainment culture in the US is responding to difficult times- basically, escapism or wallow in the situation with grim reality. Not only can this found in the UK, on many levels, including brand ones: thrift culture/back to basics v escapism and nostalgia, actually all dramatised to…
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WARC are calling for essays to tell us what the future of planning might be. Picture thieved from Russell Davies I'm in two minds about this prize, since I get impatient with planning intellectually talking to itself, rather than reaching out beyond it's faux academic walled gardens and engaging with the real world out there.…
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Okay, so it 's time to announce the winners to the APSOTW project. This was hard. Nearly everybody wrote clearly, beautifully and with a Goldilocks approach; not too long, not too short, but just right. Everybody had moved on their thinking from the original submission, taking on board, often very honest, feedback and taking it…
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I was re-reading the creative briefs on my Scribd for the APSOTW King of Shaves project and found that smarty pants Andreea's decided to do a submission. I haven't had time to look in detail, but as usual, she's done a beautifully written piece that makes me think. Have a look. JWT are lucky to…
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Hello. You may remember that the APSOTW project finished a few weeks back, but didn't quite conclude. We had some great entries by all, but no clear winner. So we opened up a new round. The challenge was for everyone to take their thinking, think about the feedback and bring their strategy to life in…
NORTHERN PLANNER 