Just a quick update on what's happening. Inevitably, with judges workloads etc, there's a delay on getting feedback. Results etc should have been up June 1st but it just hasn't happened. Sorry to everyone who took the time to enter, but I'm sure you'll agree it's better to wait for people to look at your…

As mentioned, changing your mind can be good. In this case, it means the APSOTW judging panel wasn't final after all. There were one or two rumblings it was man heavy. That's never good in an industry too male orientated, and since this is a 'King of Shaves' project, a woman's perspective is doubly interesting…

Okay, all the judges finalised. I'm really excited about this. In addition to Rob, Gareth and John we have: Jason Oak, Regional Strategy Director, Y&R Asia Gemma Teed, freelance planner, horserider, prolific blogger David Mortimer, panner at DDB London, digital guru David Warren Strategy Director DDB London Tom Cleeland, Planner the Reading Room There's a…

Well, the submissions for the APSOTW are in. Thanks so much for the people who took the time out of their day jobs to have a go. Naturally, we haven't looked at your submsissions in detail yet, but it's already obvious you've put a lot of work into it.   The 'we' I'm refering to…

..and just to be clear, it's your manifesto that needs to be 300 words or less. The rest of what you submit can be as long or short as you like. As usual, I'd take the time to write less. The judges – like clients – will appreciate brevity and clarity. More importantly, when you…

The deadline for the project is May 1st. I'll put up the final tutorial post next Monday or Tuesday.  By the way, I've been more than a little dumb and not told you how to submit. Email please, link is one the sidebar. Hope it's going well, if you have any questions, do give me…

  Right, final project. I'm going to put my neck on the line and go through a thought process for what I would do for a new UK sports drink. Here's a few caveats and stuff: What follows will be a bit long, if had more time I'd write less, but I do not. It's case of…

   Hope the case studies have been useful so far. After taking another look, one thing we're a bit light on is more 'meat' around Applying Cultural Tactics. What follows is a list of tactics identified by Holt and Cameron that tend to work. My recommendation would be to get to the point where you've scoped…

For the next tutorial/case study thing we're going to look at Levis over two phases. First is the famous BBH work from the 80's and 90's. You can read a fuller account in this book (where I'm stealing from). Back in the 1980's Levis was doing so badly in Europe they were thinking of pulling…