Category: Account Planning School of the Web
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Category Cultural Orthodoxy Nike wasn't popular enough with women, they thought it too macho, part of the convention that true sport is the preserve of male athletes in the big stadiums, winning the trophies with thousands chanting their name Social Disruption Women loved sport, but for them it wasn't about the typical male traits of…
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Righto. So, if your thinking of doing this project, you're probably wanting more flesh around the process I want you to go through. So in the next week, we'll be looking at some case studies. First up is ghd, a electrical hair styling brand that's passionately loved in the UK and growing worldwide. It went…
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Right, it seems to be my turn to do the Account Planning School of the Web. If you haven't a clue what that is, start by reading this. If you can't be bothered following the links, basically Saint Russell was kind enough to set some homework projects for aspiring planners and gave free feedback. He…
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I was going to publish the next Account Planning School of the Web project today (if you don't know what the hell that is read this), but I've run of time. A miserable failure, I know. And it won't happen next week, since I'm off to go lo-fi doing family, non-work things away from phones…
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Rob's posted (finally) the results from the Account Planning School of the web. You should have a look, the feedback is valuable for anyone who does strategy. This one was hard, people had to actually present in video, not just write something. And while they all have something to learn, they did a lot better…
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There has never been so much choice when it comes to reading about brands, planning and stuff. There's the multitude of books and then there's even more blog type advice. Of course, this is great, there's never been a better opportunity to plug into lots of great thinking, get inspired and do great things, no…
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Rob's Account Planning School of the web post is up, it's genius, I suggest you have a go
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It has befallen me to do the next Account Planning School of the web project. It all started here,just in case you weren't aware. Gareth did the last one (hard to top that). I'll put something up in the next couple of weeks. I'm going to try to do something interesting with judging this time…
NORTHERN PLANNER 