Happy New Year etc. By now you'll bebored of predictions for the next decade.  I know I am. It's virtually impossible to predict the future, you can only create it yourself. Try new stuff and keep doing what sticks.  We all know the Byron Sharpe consistently built distinctive assets stuff, but the problem with consistency…

I've never been too keen on marketing or business books. They can be great for frameworks and beginnings of best practice of course. However, everyone else will be reading the same books and, therefore doing the same kind of work. I like the ones that give you a totally fresh perspective on things, or a…

The media folks will tell you that planning media to show up in context can be up to 30% more effective. As with most insight shared my media agencies, this shouldn't come as a surprise.  Ice cream sales go up when it's hot. Match making sites get more traffic closer to the weekend. Fitness brands…

I read The Path recently. It's worth a look, basically a summary of Chinese philosophy and what it means for us today. Confucious etc. Some things to think about: Every generation thinks they're special. Today's West thinks it came first with experiments on freedom of thought and self determination. We were not. This has a…

I'm really enjoying Daniel Pink's 'To Sell is Human'. I'm a little unsure of the entire premise – that we're all in sales now. Not that I question his overall thesis, all life is about persuading others to do stuff they otherwise wouldn't afterall, it's just that the book perhaps leaves out nuance to fit…

Just finally got around to reading Cognitive Surplus. And you know what, I find it disappointing. Maybe it's because what he's on about has already seeped into the way we go about our collective day jobs and I've jut got to it too late, so it's not new. But I'm not so sure. I like…