Category: Fodder
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I really enjoyed this Do Lecture from Alan Moore, about how changes in technology are fundamentally changing our behaviour, like movable type did. You might have heard this argument before, but basically; top down organisations are going through their last throes of success, the future will be communities doing it for themselves (it's more nuanced…
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Gaping Void at brilliantly simple best
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Remember these? Good weren't they? Who says that brand storytelling etc is anything new? I guess the only thing that would be different now might be each character having their own Facebook account, the book, the extra episodes online, the exclusives and the leaks and maybe even releasing new characters and story arcs to…
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It's far from easy being a women in the 21st century, but it's far more difficult to be a man. I remember getting excited once I understood where articles like this were coming from, back when I was working on ghd. I remember pushing for ideas that tapped into the new narrative that was, and is, developing. The new confidence…
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…or how technology, media and culture may move on but skills of surprising and delighting people are timeless
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Heather's posted the Annual Planner Survey. You should have a read. Incidentally, someone with my name seems to have made the list of unsung heroes . I can only assume there are two planners with the name Andrew Hovells.
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If you're a client going through ten chemistry meetings, you're bound to receive eleven different versions of 'we seek to understand what makes people tick'. If you meet any planner, they'll hopefully remember that amidst the billion things the job seems to require these days, their primary role isn't to be shrill for the work,…
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I can't remember if i've talked about Tom Vanderbilt's Traffic or not, but I've been dipping back in for something or other at work. If you haven't read it and you work on something to do with cars, you should, there are lots of fresh perspectives on stuff. If you don't work on cars, you…
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Behavioural Economics is something of a buzzword in some parts right now – it shouldn't be for people who work in agencies, understanding how and why people really behave and how to influence that should be baked into every working day, but there you go. Forgive me for being cynical, but I doubt they'll follow it…
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I know a little about golf as a sport,I even play (very badly) occasionally – more of a social thing than an attempt at sporting glory, but I do know a fair bit about sport. I'll never understand thought why someone, obviously some sort of brand doesn't explode the conventions of the sport. If you…
NORTHERN PLANNER 