Category: Fodder
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Following on from this post about need to ask advice no matter how good you think your are, here's an excellent (old) article from the New York times about the danger of praise. As a father, it's good to know that praising a child's results makes actually harms them in long term, creating unrealistic expectations…
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Take this New York Times article with a pinch of salt. It's certainly true to say that there's a bigger conflict now between Dad the worker and Dad the caring, involved parent, or at least amongst the Dad's I know (including me) – I'm not even going to go there on 'unappreciated Dad contributions' Mrs…
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I'm reading Gladwell's What the Dog Saw, despite the fact I've alread read most of the articles and they're freely available online. There's just something about the collecting them in tactile object of a book that makes it more satisfying and concentrated – the comfort of a thing. Anway, I enjoyed re-reading this article on…
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The advertising world is festooned with cuddly characters, something I'm not against after growing up with the likes of Honey Monster and the Hoffmeister Bear. Despite a personal relationship with Vinnie, Chuck is my favourite (imagine the money they'll save on voiceover usage costs). The above execution is my favourite after coming accross idiots…
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It's easy to forget, in this social media, crowd sourcing, co-creation world we're supposed to be living in, how great a great piece of old fashioned advertising can be. This reminded me. Online created loads of pre-launch buzz, you can see how the story can be expanded or drilled into etc, but to be honest,…
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I went a big mad on Amazon last week, it's just how I roll sometimes. As is usual with me, I managed to lace something simple with a flavour of muppetry and embarrassment. How? By forgetting to put my name on the delivery address. That would have been find if it was just one parcel,…
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I was in London for something or other yesterday, Shoreditch to be precise. That meant a walk from Liverpool Street Tube, through the Square Mile to Shoreditch. It was funny to watch how, in the space of 400 yards, I walked through a sea of pinstripe suits, shiny chrome (and disappearing taxes). Then passing through some…
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I've always worked on challenger brands, with one exception. Challengers are much better than number ones – more fun, more interesting, less complacency. So naturally, I've joined Eatbigfish's Challenger Project community. You should too. And if you haven't read Eating the Big Fish by Adam Morgan yet, you should do that too, it's one of two…
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Oke Doke, as promised it's time to finish communications planning. For previous posts, go here, here and then here. When we left it, we were at the point when we'd worked out the task for communications – what actions do you want your audience to take – the thing communications can influence people to do…
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After months and months languishing on Sky + I finally watced Marcel Theroux's 'In Search of Wabi Sabi'. http://video.google.com/googleplayer.swf?docid=-6916115281561390843&hl=en&fs=true In case you can't be bothered to watch or follow the links, Wabi Sabi is a japanese theory to aesthetics and transience as the touchstone of beauty. Now I think the basics of that are worth…
NORTHERN PLANNER 