Category: Stuff they never tell you
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I’m a failed account handler. Too shy, too disorganised and too easily bored to be successful suit, only surviving thanks to doing planning (yes planning, I still struggle to call it strategy) on the job without realising. I could write good briefs and coax great work out of creative people, even if I couldn’t get…
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It's common for people turning 50 to share the fruits of their experience. I've just reached that milestone but I won't. Because I know I'm nothing special. Because most of these kind of posts are edited versions of the truth. (Like the case studies that help no one) Because failure is the greatest teacher. Because…
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If I was any good as maths, I would have been a physicist instead of planner. Such is life. That said, I've always kept a passing fascination for the subject, especially particle physics. There's a weird phenomenon when things get very, very small, which blows my mind. You have to assume tiny particles are in…
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There are some things you are formally educated on when you join an agency. Like most clients expecting a clear role for communications, or the framework of issue/insight/thought. Then there are more informal and craft rules you mostly get taught. For example, make the creative briefing as inspirational and focused as you can, because creatives…
NORTHERN PLANNER 