Category: The day job
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Of course, really good ideas defy being put in a box – you just know it's good, you then need to figure out why, and how you can make it easy for the client to buy it it (it won't create work for them, it's easy to sell to their bosses because it's based on…
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Let’s be clear. Winning awards is nothing to do with telling the truth. It’s mostly about what you can post rationalise to fit whatever people are looking for. For IPA Effectiveness Awards for example, judges are looking for econometrics, some sign that above the line advertising still works and something new to tell the industry.…
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Someone, I forget who, once said everyone is two people. You have the person inside your head, how you think you are, how you think you come across to others. Exhibit A, the bloke in the media agency pushing mid-40s. He thinks the 36 inch waist squeezed into 32 inch designer jeans, paired with…
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(this is too long to be spell checked and should be taken with tongue fully in cheek) 1. Follow the damned rules 2. Never help others break the rules 3. Help guide those who don't know any better 4. No matter what your excuse is for breaking the rules, it isn't good enough 5.…
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OK, so after the 'how not to train junior planners' here's some thoughts on how to go about it. Although, I guess much of it has been covered by pointers in the last post. Still, worth a positive outlook and some general pointers. Much of it is based on some simple principles: First, great…
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I got an intriguing email from someone recently asking if I knew of any posts from myself, or other planner types, about training junior planners. I have to admit I did not. Which, after thinking about it for a bit, was a little shocking. There has never been more competition, between the various agencies that…
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"Not everything that can be counted counts and not everything that counts can be counted" Einstein A lot has been promised by Big Data. Mega things. Most of it seems like over excited over claim, but probably, sooner or later, it might deliver. There are examples today of how it can be good. The US…
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Where I work was responsible for this.. It's actually a simple idea. Not so simple to pull off. It took lots and lots of hard work. That's the truth about innovation, new ideas or general stuff that isn't the usual or expected. Having ideas isn't easy of course, but it isn't the toughest bit.…
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"When the opinions of the masses of merely average men are everywhere become the dominant power, the counterpoint and corrective to that tendency would be the more and more pronounced individuality of those who stand on the higher eminences of thought" John Stuart Mill In other words, if you want to do the kind of…
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The results to Rob's tremendous assignment are here, do have a look, it's ace and people have worked really hard.
NORTHERN PLANNER 