Category: The day job
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A useful way of looking a your relationship with clients is asking yourself, "Would they want to spend two hours on a train with you". As a client once said to me. "You can have the best planning, the best creative and the best pricing, but you won't get anywhere if we don't like you".…
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If you're buying outdoor in general, it's one message and that's it. You have a few seconds, no more. If folks take out one message and know who it's from, you've done your job. With 'Street Talk' stuff like phone box's you have less. These are mainly for getting for people on foot in their…
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As I may have mentioned, we're having a not okay time at home. To the point where I'm not that interested in extraneous stuff that much. But you need an outlet. Hence I'm posting the odd thing that isn't much to do with work -but if you want planning stuff scroll down to the end.…
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I might ride the bike more these days, but swimming was my first love and will always have the most enduring place in my heart. If I had the time as a working parent, I would still in the pool everyday. I used to compete as a youngster. The kind of competition that required six…
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I used to work in creative type agencies, now I work in media type places. The things I tend to miss about creative places: 1. Unlimited big pads and sharpie pens for scrawling notes and thoughts etc. 2. Creatives that liked solving problems 3. Experienced planning directors who wanted you to get to some great…
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I had a sports massage towards the end of last year (that's not a euphemism). Because I do a LOT of cycling these days, I haven't the time for swimming I would like. It's all or nothing with me, I have to do it right, so it's daily torment. There isn't a day when my…
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Picasso once said that art is a lie that tells the truth. He has a lot to tell agency folks. Because great advertising doesn't just sell the product, it becomes the product. It makes Coke taste better, as makes the fit of your jeans feel better. It makes a car that isn't really that…
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I love these new Curry's ads. There's that universal in here that everyone has dreams of another life, of what might have been, no matter how happy they might with the one they're living. And even more fundamental, people are perfectly capable of having two opposing principles, or points of view at the same.…
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I've worked on one or two supermarkets. Hard work, but then again. that level of intensity means you work fast. It struck me then, as it does now, how contradictory people are about these kinds of places. On one hand, we think they're the devil, ruining independent high street folks, making us fat and unhealthy…
NORTHERN PLANNER 