Category: The day job
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I had some pretty good training on digital stuff recently. Some of the specifics – you know, programmatic buying, blind networks etc. This stuff is important as I’m getting more convinced that, whatever kind of agency you are in, you need to get to grips with the nuts of bolts of the technology that’s out…
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I was reminded last week that the internet grew out a US military drive to increase security. That’s right. It’s not up there with moveable type of course, but the internet has still created a seismic shift in freedom of information and control of content. Out of a drive to limit it. Whereas the World…
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I’ve worked in quite a few different agencies. Each has been very different, starting with a creative agency getting to grips having to do more than traditional ads, right at the start of the original ‘What do about the internet?” question, when agencies began to think being able to design and build websites. Blogs were…
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If you can get hold of The Big Lie, by the Future Foundation, it's well worth a look. It's a nice little window into what people in the UK care about right now, but more than that, it's a study into how research makes people tell lies. It's evidence based, full of real data from…
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I like wine. No I love wine. So when Naked Wines started emailing me, and offered a ridiculously good trial, naturally I had a go. Now, the wine of great, the business model of supporting independent growers, so you pay more for the wine and less for the supply chain, and know the people that…
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I'm guessing that I come into Sainsbury's target market. I know that I think about ads and stuff too much. I know that tapping into all that WW1 stuff around at the moment should create some natural traction. But I do wonder if this.. Will be seen as a tune free version of this..…
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This is the funniest set of agency people biogs EVER. I hope it's ironic, I'm not so sure though.
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I read something or other from the APG, a summary of one of their speakers events. Someone made the point that while there is an established link between creativity and effectiveness, there is less of a link between 'strategy' and effectiveness. The evidence of creative payback comes from linking performers in the IPA Databank to…
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I love this insight into what makes relationships last. Basically, never failing to make the effort to be kind and generous everyday. Always looking for positives in the other and opportunities to show the other you care and are interested. That's not really an insight though is it? It's bloody common sense. Especially when it…
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So it's the first week in the new job. Important findings so far… Everyone is lovely. No one makes tea in the pot, time for another revolution. It doesn't matter how many times you change jobs, the first two weeks are all about mouth shut, ears open, working out who can sort IT for you,…
NORTHERN PLANNER 