Category: The day job
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It's common for folks in this industry to incrediby cynical and have a good moan. A common source of conversation revolves around how things were better back in the day. You know, the days before procurement, when life was simple and clients just wanted ads, everyone got to do TV, when creativity flourished, when everybody…
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AIR AND LIGHT AND TIME AND SPACE ”– you know, I’ve either had a family, a job, something has always been in the way but now I’ve sold my house, I’ve found this place, a large studio, you should see the space and the light. for the first time in my life I’m going to…
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It's the year 2000. I'm the worst suit in the world. An account manager spewing out contact reports with typos. I'm always late. I get lost on the way to meetings. My invoicing avoids losing thousands my whisper every month. All my energy is going into checking tactical supermarket ads. None of my them ever…
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Being from the North of England, where we like what we say and say what we bloody like, you could say that common sense runs in my veins. And being on the outside of things certainly does give you the luxury to look at the industry twitter twatter with an 'emperor's new clothers' perspective. It…
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The announcement of the WARC prize for the Philipinnes tourism campaign reminded me what an idiot I am. Because I omitted it from that post about the work from Korean Adstars. And it's great, really great. Anyone who has worked on stuff related to tourism can tell you that it's really, really hard to…
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1. Creatives think they're scary, but they're nothing next to traffic 2. The world is divided into those who think planners are a necessary pain in the neck and those that think planners are a pain in the neck 3. Every year will see the predicted death of something that doesn't die 4. Every year…
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I was in Singapore a couple of years ago, helping out on some Asia Pacific strategy doo dah. I was with CMO's from various markets, it was mostly digitally focused. I left energised. Because while people in 'established' markets with a long tradition of advertising and stuff agonise about the future and spout stuff like…
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For most people, there's no such thing as a favourite song. That's certainly true for me, maybe a list of ten, twenty maybe. Although, if you held a gun to my head and I wasn't trying to impress you, I'd probably end up landing on Purple Rain. Here's the legendary recording at First Avenue. The…
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So, while Fred was the highlight of the week in Korea, lot's more actually did happen. For starters, judging creative work with (mostly) creative directors. For a natural introvert like me, this kind of thing is always heavilly laced with trepidation. But to tell the truth, while I couldn't tell you if this is always…
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1. I'm off to South Korea next week to help judge the Adstars awards. I'm very lucky they've been kind enough to invite me.They've been foolish enough to ask me to do a seminar on connecting with youth markets. It's below. To be honest, it feels like a summary of lots of other people's work,…
NORTHERN PLANNER 